The English writer J.R.R Tolkien based his medieval fantasy; Lord of the Rings on Nordic and Icelandic sagas. It is therefore to no surprise that the story is filled with magical places, people and events. Some say the elves language in the book was influenced by his Icelandic au pair. The story portrays creatures such as hobbits, elves, dwarves and wizards, characters who‘s existence is acknowledged by many Icelanders today.

Most people like to cultivate their curiosity and find moments that take their breath away. In a world of distraction and technical overload we need magical places to renew our mind and body with energy. The power of Iceland lies in the energetic source of nature, culture and local mentality. All these elements serve as the perfect backdrop for a memorable and effective event. Owen Gaddis a luxury travel manager puts it very elegantly 

Traveling to Iceland is like being transported to a parallel world where every waking moment is filled with adventure, incredible landscapes, folklore and understated pleasures. It will make you believe in the magical again. 



The wide network of suppliers within Meet in Reykjavik Convention Bureau offers the resources and know-how to design unforgettable incentive itineraries with activities such as snowmobiling, white-water rafting, horseback riding, hiking, glacier tours, whale-watching, cave exploration, Super Jeep safaris and wellness options in our numerous geothermal spas such as the Blue Lagoon. DMCs have years of experience in Icelandic conditions, so planners can be confident that every precaution is taken to ensure the safety and enjoyment of participants.

Iceland excels in combining funtionality with beauty and was chosen as one of top destinations for short haul incentives by UK agencies surveyed by C&IT. For those who enjoy adventure, history, nature and culinary delights Iceland has been described the meetings and incentive planner´s paradise. Expansive open spaces, towering mountains, deep gorges and magnificent glaciers are open for exploration and enjoyment. In a single day you can hunt for the northern lights, hike across a glacier,  take a dip in a natural hot spring, jam in a jazz concert and indulge in delicious fresh fish caught earlier in the day. Come and incorporate energy into your incentive in Iceland, meet our friendly and welcoming people, breath in our clean fresh air, and discover all the magical places that make Iceland a destination like no other. Where else in one place will you find 170 geothermal pools, 800 hot springs, 10,000 waterfalls, 15 active volcanoes, and 4,500 square miles of glaciers? 



Research has shown that spending time in nature decreases negative thoughts and rumination, benefitting our psychological and physical well-being. Creative problem solving can be drastically improved by disconnecting from techonolgy and connecting with nature. Give your clients a chance to raise their spirits while capturing the energetic elements of the Icelandic nature and culture.


Click here to find a list of Destination Management Companies who are experts in putting together activity tours

Click here to find a list of activity companies

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