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Our job is to promote Reykjavík and its infrastructure as a leading conference city. We connect you with relevant service providers such as PCO's, DMC's, hotels, venues, catering services, technicians, security services and transportation. We arrange site inspections, help you in the bidding process, provide information of any kind and we can deliver to you material like maps, photos or videos. Our service is free of charge.
Read about Meet in Reykjavik´s background, mission and role (English)
Upplýsingar um Meet in Reykjavik og ráðstefnu- og hvataferðamarkaðinn 2011-2015 (íslenska)
Thorsteinn Örn is the Managing Director of Meet in Reykjavík. He has vast experience and knowledge as a senior manager within the tourism and airline industry as well as years of experience as a management consultant at McKinsey & Company in Scandinavia and Singapore. He holds a M.Sc. degree in Civil Engineering from the Technical University of Denmark
Hanna has a M.Sc. in International Events and Conference Management along with studies in Tourism and business from the University of Iceland and Event Management from Sheffield Hallam University. Her previous position was the Conference Manager for Fosshotel Reykjavik. She will be focusing on Meet in Reykjavik Ambassadors, Sport in Reykjavik and bidding for the international conferences along with being the sustainability manager of the office.
Hildur has worked with market research as well as teaching business, service and tourism courses. Hildur has a M.Sc. in Tourism and Hospitality Management from the Universitiy of Gothenburg as well as a Teaching Diploma and a B.Sc. in Business, both from the University of Iceland.
Jón Björnsson has a broad experience in various businesses including finance, real estate, sales and marketing, marketing research and tourism. For the last years, he has worked as a consultant focusing on tourism and project management. Jón has an MPM degree in Project Management from the University of Reykjavik and has a Cand Oecon degree in Business Administration from the University of Iceland. He will be focusing on international conferences and events.
Sigurður Valur Sigurðsson is the Director of Marketing for Meet in Reykjavík. Sigurður has got a Bachelor's degree in Tourism Studies from the University of Iceland and is graduating with an Executive MBA from the same University's Scool of Business in May (2017). He has experience managing both national and international brands in retail, tourism, and aviation.
Sigurjóna has extensive project management experience from different European countries. Sigurjona has an M.B.A from the University of Iceland and a B.A. degree in Acting from Iceland Academy of the Arts.
Here you can find images, videos, presentations, brochures and press releases
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Meet in Reykjavík was established in January 2012 for the purpose of creating a core organisation for the long-term advancement into the MICE market (Meetings, incentives, conferences and events).
To increase the proportion of conference, meeting, incentives and event guests to Iceland so that this proportion will be 11% of the tourism market by the year 2020.
Role:To market and present the destination and member associations to the international competitive market and to participate in international collaboration.
To be a source of information about the Icelandic conference and event market and to handle the reception of foreign MICE organisers and reporters.
To connect foreign MICE purchasers with Icelandic Meet in Reykjavík members.
To build a community of Icelandic companies in the conference, incentive and event market and thereby create a venue for specialist knowledge in Iceland.
To promote professional work practices within the sector, obtain statistical information on MICE travellers and be a leading force in policy formulation for MICE travel services.
To assist Icelanders who wish to attend overseas conferences by helping to create marketing material and providing other support. These are called the Meet in Reykjavík ambassadors who collectively form an Ambassador Club.
Read more about us and the Icelandic meetings statistics
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